2XU ‘Ice X Compression’
2XU is the leader in sports compression and they trusted Enthral to help launch the new Ice X range of sportswear.
To do this we had to show how the garment reduces the skin temperature of the person wearing the sportswear despite their body temperature increasing due to physical activity.
We decided the best way to illustrate the contrasting temperatures was to use computer generated graphics. The most effective way to show this was filming an athletics track then with intricate post production create ice as the athlete ran a lap at full speed – focusing on her Ice X compression leggings.
The content was such a success in Australia that it was distributed as an asset for the brand’s European market and reapplied to educate customers locally, exceeding ROI expectations.