DrinkWise is a proud partner of the AFL and uses its partnership each year to remind Australians about the importance of drinking in moderation.

With a two week turnaround, Enthral was tasked with creating three TVCs within a day all with the added barrier of the evolving COVID-19 restrictions for filming and access to talent.

Using the sport’s heavyweights Nathan Buckley and Trent Cotchin, three different pieces of TV creative were captured, and edited into fit for purpose social videos for DrinkWise’s owned channels too.

Beyond developing the creative, producing and having the first TVC creative to air within two weeks, Enthral leveraged the profiles of the talent to generate message-rich PR outcomes about the campaign with Channel 7 and the Herald Sun, along with a two-minute editorial package with the Seven network and Foxtel which ran as a part of the opening weekend’s AFL coverage between Richmond and Collingwood.