Carsales ‘Celebrity Drv’
Celebrity Drv is a collaboration between Enthral and Carsales, creating an entertainment content series for Carsales’ content hub, Carpool.
Using comedian Tommy Little as the host, celebrities across Australia join in to take viewers for a spin in their car on one of their favourite drives.
In the 2017 series, all episodes we filmed in under three hours and involve a complex combination of cameras and audio rigged in and out of the car that were triggered remotely from a ‘chase car.’
Celebrities featured in series one included Daniel Ricciardo, Dave Hughes, Rebecca Maddern, Ella Hooper, Dylan Allcott and Brad Hogg.
The content we created supported with media spend drove 97% of the overall landing page visits and achieved over 300K in organic reach.
We’re now working on series 3, creating a new episode monthly.