Diageo ‘Parental Leave’

Diageo asked us make an announcement. They were introducing a new parental leave policy that would be running worldwide and would commence shortly in Australia.

We helped them by creating a video news release and using our extensive media network connections to get the story out there.

The package was so compelling, it was picked up by every news outlet in Australia, allowing us to achieve a reach of 27.7M in one day.

Positive sentiment was so overwhelming, we even managed to get Diageo the chance to deliver their news firsthand via an interview with David Smith, the Australian Managing Director on Channel 9’s 4pm national news.