DrinkWise ‘The Internet Remembers’
DrinkWise engaged Enthral to help drive awareness of their ‘Internet Remembers’ activation via earned media.
Our approach was to create a problem/solution scenario using own-able DrinkWise assets. We positioned the campaign as a smart industry leading solution to recently commissioned DrinkWise research revealing the scarily high figures of young adults drinking to excess.
We created a video news release and held a media launch which saw us securing over 400 pieces of earned media within 24 hours of launch.