Gillette Academy

For the inaugural Cricket Australia x Gillette Academy, six players were selected to participate in an elite-level training course at the National Cricket Centre. In the lead up to the training course, Enthral was given the task to travel the country to interview and profile all participants, with only one day to shoot each.

These videos were produced, shot and edited in less than two weeks each. Through rigourous pre-production, we were able to go into the one-day shoots knowing the individual player’s story inside-out and ensuring the six videos were consistent as a series. A 30-minute documentary was also created combining all six player stories, and culminating in the elite-level academy training course.

To date, each video has an excess of 210,000 views all with extremely positive sentiment.