McHappy Day 2019
For the second year running, Enthral was tasked with signing, managing and amplifying talent for McHappy Day 2019 – the biggest fundraiser for Ronald McDonald House Charities.
After successfully enlisting Naomi Watts in 2018, the team secured A-List celebrity Katie Holmes, offering McDonald’s wide-spread attention and international reach, while aligning the brand with a talent that resonated with Australians.
The team managed Katie throughout her visit to Australia, including all of her media interviews and event logistics for the two-day media calls at Westmead Ronald McDonald House and in-restaurant at Haberfield.
The team’s efforts helped smash the fundraising target by almost $1 million, raising a total of $5.9 million to help seriously ill and injured children and their families.
The PR campaign delivered 3,540 message-rich media outcomes – a 116% increase on 2018.