Mercedes-Benz ‘Aje’

Mercedes-Benz Australia has been committed to fashion for over two decades. Enthral was asked to create content that brought to life the shared brand values with their new partner, AJE.

For us the synergy between the two brands was clear. Mercedes-Benz and AJE are both effortlessly cool and had a great tie in with Australian urban/coastal lifestyles. Enthral’s approach was to capture the behind of the scenes of the partnership announcement at Clovelly Beach and cut an engaging promotional film.

The piece ran across Mercedes-Benz social channels, as well as the big screens at the Virgin Australia Melbourne Fashion Festival.