Mercedes-Benz ‘Fashion Week Australia Partnership’

Mercedes-Benz is the principal sponsor of Mercedes-Benz Fashion Week Australia – the country’s biggest fashion event.

Enthral received the brief to create through the line assets to amplify the partnership including still imagery for a double page spread in Vogue Australia, video content for social media, shoperlites and other screens around the event.

The concept, “timeless beauty” was a nod to the classic car designs which have also stood the test of time.

Using Victoria’s Secret model Georgia Fowler, the ever-impressive AMG G63  and striking pieces from Camillia & Marc, the shoot showed raw beauty (in every sense) set in a natural environment. The content speaks for itself…