MLC ‘Social Experiment’

When MLC approached Enthral with an idea to perform a social experiment to fast forward people’s future – we were already sold.

The concept was simple.¬†Work out what people’s weekly superannuation payment would be when they retire and challenge three people to try and live of this amount of money for a week.

Partnering with Nine Network presenter, host of Australian Ninja Warrior and 2GB radio host Ben Fordham, Jacinta, a single mother of two young girls and Ramen, a young single professional.

The hook was while the three people were watching their spending for a week, we also wanted them to document their journey with a series of video diaries to show the daily challenges of the experiment.

The end result was a captivating series of unique content with view through rates of 55+% – rarely seen in the wealth industry, especially with long-form films. And a strong message to viewers that if they want to enjoy the life they have now in the future, then they have to plan their finances accordingly.