MLC ‘Social Experiment’

When MLC approached Enthral with an idea to perform a social experiment to fast forward people’s future – we were already sold.

The concept was simple. Work out what people’s weekly superannuation payment would be when they retire and challenge three people to try and live of this amount of money for a week.

Partnering with Nine Network presenter, host of Australian Ninja Warrior and 2GB radio host Ben Fordham, Jacinta, a single mother of two young girls and Ramen, a young single professional.

The hook was while the three people were watching their spending for a week, we also wanted them to document their journey with a series of video diaries to show the daily challenges of the experiment.

The end result was a captivating series of unique content with view through rates of 55+% – rarely seen in the wealth industry, especially with long-form films. And a strong message to viewers that if they want to enjoy the life they have now in the future, then they have to plan their finances accordingly.