NAB ‘Miinot Gelato’ brand content
One of the most successful ways NAB has been able to tell their brand story is through the stories of its customers.
Miinot Gelato, a small but hugely popular ice cream store in Pascoe Vale South, is one of the most successful case studies in the brand content series to date. As told by Emma, who started the gelato store from a microfinance loan provided by NAB, viewers are taken on the ride of highs and lows of running a small business.
Mixed with the fun of an ice cream store, the content was one of the first posts on social media that had 100% positive sentiment for the bank.
Oh and if you are in the area, make sure you drop by and try out one of the famous gelatos (and tell them Enthral sent you)!