NAB ‘Mini Legends’
NAB Mini Legends has a cult following every AFL final series when the new campaign is launched.
Since the campaign started, Enthral has been responsible for creating the social media content to support the hero campaign creative. We’ve worked with AFL stars such as Gary Ablett, Caleb Daniel, Max Gawn, Jarryd Roughead and Joe Daniher.
This year’s challenge was to continue to drive brand consideration for NAB and increase awareness of how NAB supports the AFL from grassroots and beyond.
Enthral used a surprise and delight opportunity for Jake a.k.a Mini Legend – Bachar Houli to meet his Big Legend. In addition to the surprise we wanted to demonstrate that footy stars are not just made on the field, the dedication to the game comes from off the field too. Meticulous planning played the biggest role to ensure we had Bachar Houli and Mini “Bachar” in the one spot – without spoiling the surprise prior to the cameras filming and ensuring that each activity was fun and unique.
The video peaked at 2.17M views over a five week period and drove cost per view of 0.07c (industry benchmark being 0.10c).