NAB ‘Mini Legends’

NAB Mini Legends has a cult following every AFL final series when the new campaign is launched.

Since the campaign started, Enthral has been responsible for creating the social media content to support the hero campaign creative. We’ve worked with AFL stars such as Gary Ablett, Caleb Daniel, Max Gawn, Jarryd Roughead and Joe Daniher.

This year’s challenge was to continue to drive brand consideration for NAB and increase awareness of how NAB supports the AFL from grassroots and beyond.

Enthral used a surprise and delight opportunity to reveal to a young child that he would play his AFL idol in the TVC – delivered by the footballer himself.

Meticulous planning played the biggest role to ensure we had Bachar Houli and Mini “Bachar” in the one spot – without spoiling the surprise prior to the cameras filming.