WWF Earth Hour
In 2021, WWF wanted to amend the messaging for its reputable campaign to a more cause-based action. Not only were we asking people to ‘switch off their lights’; we were tasked with promoting the many, simple things that Australians could do to ‘make the switch for nature.’ We had 60-secs to deliver the message, encourage behavioural change, and drive registrations for Earth Hour in 2021 – oh, and just three weeks from brief to the launch date.
Using a compelling script, inspiring voice over and impactful imagery, the message to ‘make the switch’ for nature was delivered in a clear and succinct way that moved the audience to action.
The creative resonated so well that campaign benchmarks were surpassed before Earth Hour Day itself.