Central to NAB’s brand purpose is their philosophy of being ‘More than Money’. Whilst money is important, they know and understand it’s not what matters most.
The key focus for their communications is the connections and relationships they build and corporate social responsibility plays a large role in this. In 2019, NAB wanted to give more attention to biodiversity and their work with Odonata. Odonata is a NGO that works hard to demonstrate that nature and businesses can work together and not be against each other.
Enthral was asked to create a social media campaign that would help drive awareness of Odonata’s mission as well as how NAB supports their vision.