PPG ‘White Knight Crafternoon’
White Knight Paints has been a leading force in the Australian specialty paint market for many years. Catering for both the professional and ‘do it yourself’ consumers. PPG wanted to maintain their position within the market by commissioning a campaign that would inspire and motivate use of their ‘Squirts’ range of aerosols.
Enthral was tasked with creating content that would showcase the versatility of the product and highlight how easy it is to use. The challenge: each film needed a craft that created maximum impact but involved minimum effort, and so the ‘White Knight Crafternoon’ series was born.