For Spring 2020, Country Road used its powerful voice to shine a spotlight back on bushfire-affected areas, by using real community heroes as the faces of their campaign.

A fire captain who helped save homes, a volunteer who made meals and traditional land owner became models and the regenerated bushland of Glen Alice, NSW, became the backdrop.

Enthral identified the newsworthiness of the campaign and was engaged to drive publicity around the shoot.

Through unpacking the individual stories and the creation of a VNR, we were able to secure widespread national News coverage including; Sunrise, Ch9 News, WIN and Prime, 2GB and Daily Mail.