The ride share market has grown exponentially over the last few years and with it concerns over safety. We live in a world where safety isn’t always guaranteed for women. Shebah is an all-women rideshare service created on the belief that women and their children should feel safe whether they’re driving or riding.
Enthral was brought on in 2019 as Shebah’s storytelling agency. Our first task was to develop a creative platform to be used across content and earned media. To launch the campaign, we created a content series called ‘Safer Together’ and followed the stories of Christy, Calypso and Tania (Shebah riders) as well as Shannon a long standing Shebah driver.