Steve Smith Cricket Academy
Australian cricketer Steve Smith has always felt strongly about giving back to the cricket community; and he came to Enthral to strategise the best approach.
Understanding his diverse and extremely loyal audience, Enthral created ‘The Steve Smith Cricket Academy’ – an online, educational, video platform designed to inspire and excite the next generation of cricketers.
For the initial roll out, Enthral filmed content with Steve, created and curated The Academy’s YouTube channel, along with associated brand identity work, and organised exclusive PR launch events for message-rich media coverage. We engaged Steve’s already established (and sizeable) social media audiences with cross-promotional posts directly driving followers to the new channel.
All content posted thus far has been purely organic and has had over 1.5 million views; with the channel securing 82.7K dedicated subscribers in just two months.