Virgin Australia ‘Runway in the Sky’
One plane, 13 models and a fashion show at 30,000ft – the Runway in the Sky was a fashion event like no other.
Celebrating Virgin Australia’s sponsorship of the Virgin Australia Melbourne Fashion Festival, the show was headlined by Victoria’s Secret model Kelly Gale, whose mum was a pilot.
Filming on a commercial flight isn’t without its challenges, including the show that lasted only four minutes from the moment the seatbelt sign went off until the moment the drinks cart had to hit the aisles.
Enthral had editors waiting in Melbourne to edit the video content immediately, producing social edits and a video news release that was distributed within hours of the touching down.
The vision has since been seen by literally millions of people on social media and proved to be a key asset in the PR company securing 180 media hits across Australia.
The work was shortlisted for PR Campaign of the Year in the Mumbrella Entertainment Awards as well as Best PR Campaign & Best Use of Sponsorship in the B&T Awards in 2018.